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IGN Entertainment releases internal data as public report, developed by Kantar and UC Berkeley - GamesIndustry.biz
Generations in Play report highlights age-based differences in game consumption habits, with Gen X as completionist Google users and Gen Z committed to social media and digital communities Image credit: IGN Entertainment News by Jon Hicks Editorial Director Published on May 5, 2026 Follow IGN Entertainment IGN Entertainment (IGNE), the parent organization of GamesIndustry.biz, has released a new report developed in association with Kantar and UC Berkeley analysing entertainment consumption. The data, based on detailed polling of thousands of highly-committed content consumers in the US, UK and Australia, suggests diverging consumption habits of three distinct generations of consumers.